Atmosphärisches Management
Rhetorik als Instrument der Unternehmensführung in Familienunternehmen
Guido Hardieck, Tom A. Rüsen, Arist von Schlippe
How can the management of family enterprises deal with paradoxes, design business realities and thus advance persuasion? Against this backdrop, the aim of this book is to create a tool for the analysis and the preparation of business speeches – the Scenic radar. The radar has three dimensional axes, derived from conflict lines in family enterprises: emotionality versus rationality, tradition versus progression and constructiveness versus destructiveness. Depending on the focus of the speech(-parts), the radar guarantees directorial guidance.The book is not intended to be a practical rhetoric guide to improve expressional skills and verbal abilities, but aims to provide a strategic-regulative understanding of rhetorical agency, which precedes the actual speech.
